Social Media Account Manager

Job Profile

1) develop a social media strategy and set goals to increase brand awareness and increase engagement
2) manage all social media channels such as Facebook, Twitter, Linkedin and Instagram
3) plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
4) develop and manage competitions and campaigns that promote your organisation and brand
5) write engaging blog posts and articles
6) create engaging multimedia content and/or outsource this effectively
7) manage and facilitate social media communities by responding to social media posts and developing discussions
8) monitor and report on performance on social media platforms using tools such as Google Analytics
9) manage junior staff such as a social media executive or assistant
10) educate other staff on the use of social media and promote its use within your company
11) regularly liaise with clients via telephone, email, conference calls or face-to-face.
 

Candidate Description

• a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• knowledge and understanding of algorithms and search engine optimisation
• creative skills for contributing new and innovative ideas
• strong verbal communication skills for articulating ideas to colleagues and clients
• organisational skills, with the capacity to prioritise and work across multiple projects
• the ability to work well under pressure and meet deadlines
• data analysis skills and statistical prowess to draw actionable insights
• online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• an eye for detail and the ability to work accurately
• excellent team work and networking skills.
   

Key Skills

social media account handling linkedin facebook twitter hootsuite instagram google analytics digital marketing social media marketing