PPC Executive

Job Profile

1 Participate in forming effective paid search strategies
2 Launch and optimize various PPC campaigns
3  Oversee accounts on search platforms (e.g. Google AdWords, Bing)
4 Be involved in keyword selection and audience targeting
5 Monitor budget and adjust bids to gain better ROI
6 Track KPIs to assess performance and pinpoint issues
7 Produce reports for management (e.g. dashboards)
8 Write attractive and concise copy for adverts
9 Suggest and develop new campaigns across multiple channels
10 Maintain partnerships with PPC ad platforms and vendors
11 Find ways to reduce the risk of click fraud
12  Keep abreast of PPC and SEM trends
13 Leading the team to come up with new strategies that are aligned with the client’s business goals & objectives.
 

Candidate Description

1. Proven experience as a PPC Manager.
2. Experience in data analysis, content management and reporting
3. Knowledge of SEO, online marketing channels, keyword research, Google Analytics, Facebook, and digital marketing concepts
4. Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, web design) is preferred
5. Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)
6. Proficient in MS Office (particularly Excel)
7. Excellent communication & copywriting skills
8. Analytical thinking with strong math skills
9. Ability to deliver creative content (text, image and video)
10. Ability to work well under pressure and meet deadlines
11. Capacity to prioritize and work on multiple projects
12. Ability to work independently and flexible
13. Attention to detail and accuracy
14. Solution-driven & passion for Digital Marketing.
15. Digital Marketing fundamentals & other related courses.
16. Google Ads, Certification required.
17. Google fundamental, Search & Display compulsory.
     

Key Skills

PPC GOOGLE ADWORDS CERTIFICATION DIGITAL MARKETING SEO ONLINE MARKETING CHANNELS EXCELLENT COMMUNICATIONS GOOGLE ANALYTICS